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537 trees planted on Online Tree Planting Day

Posted on March 22 2021

We tricked Corona and organised a Tree Planting Day despite all the measures and the difficult times. 180 participants planted trees with us. In total, NIKIN made the world greener by 537 trees with this online event – tree by tree.

Online Tree Planting Day

Distance rules, event bans, two-household recommendation: Covid-19 complicates our everyday lives – and meant the end for NIKIN's Tree Planting Days in 2020. In 2021, the NIKIN family resolved not to let this happen again. So the motivated team did everything in its power to ensure that a Tree Planting Day could be held this year. But how, when everyone's health is a top priority? With an online version.

Various ideas at NIKIN

The NIKIN family invested a lot of thought, sweat and meetings in planning the Online Tree Planting Day. Because a gathering of people or physical contact had to be avoided at all costs. Thanks to modern technologies, this is even possible today. The participants from Switzerland and southern Germany received trees sent home in a CO2-neutral way. There, in their own garden, they planted their tree. They received the instructions by e-mail. And to create a sense of togetherness, each Tree Planter received a TreeShirt. The participants were also allowed to send photos and videos of their newly planted trees to NIKIN. These impressions were compiled into an aftermovie. The individually planted trees were joined together – just like a forest.

Spruces, larches, firs and oaks

The participants each received a seedling sent home. In Switzerland, pecan trees, silver firs and European larches were planted. In southern Germany, red spruce and swamp oak trees were planted. In total, Online Tree Planting Day enriched the world with 537 trees. We will gladly calculate how this number is made up:

  • 180 participants have registered for the Online Tree Planting Day. 23 live in southern Germany, 157 in Switzerland. They all planted one tree each in their garden, i.e. 180 trees.
  • We are doubling this number with a donation to One Tree Planted. For every tree planted by a participant in the Online Tree Planting Day, we plant another one with One Tree Planted. This way, another 180 trees will be planted.
  • In addition, all participants received a TreeShirt. Since one tree is planted for each TreeShirt, another 177 trees are added. Why 177, when 180 people took part? Three participants are NIKIN employees who planted a tree in their garden. They already have several TreeShirts in their wardrobe from other events and employee gifts, so they didn't need a TreeShirt for the Online Tree Planting Day.


Symbolic effect

Nothing can replace the exuberant atmosphere, the feeling of togetherness and the impressions of the wonderful nature at our physical Tree Planting Days. With the online version, however, we want to draw attention to the important issue of reforestation. We also want to put a smile on the faces of our community in these difficult times. As we could only offer a limited number of places for the Online Tree Planting Day, we are offering a special in our online shop. Until the end of March, a TreePlanting Kit will be included with every purchase from Switzerland with an order value of 20 Swiss francs or more. Simply enter the voucher code TreePlantingDay2021 when checking out in our online store. Happy planting!


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