Posted on November 08 2019
Sustainable and fair fashion at reasonable prices – that's possible! A product of this kind should not be overpriced and therefore only accessible to a few. We want to set an example with our vision and show that there is another way.
It is time to rethink. More and more often reports and pictures appear in the media which reveal the terrible conditions in the textile productions of known and successful brands on the market. It is high time to rethink and no longer accept conditions like these. Durable, ecological and fair fashion instead of "fast fashion", in other words, cheaply produced and short-lasting mass products. A change is now required – for the sake of the environment and for our own health.
An organic merino sweater for 150 francs – that's simply unaffordable! But there are other ways too
The ecological wave is on the advance, and many economic sectors are currently undergoing a change. Society's demands are changing. More quality instead of quantity. In production, more and more attention is being paid to aspects such as sustainable materials, fair salaries and, ultimately, transport that is as environmentally friendly as possible. Innovative ideas promote the change to a more ecological way. Young companies like us at NIKIN are committed to the goal of sustainable and fair alternatives to conventional variants – and this at a price that is affordable for everyone.
Trendy clothing – which is ecological, fair and affordable
At NIKIN, a tree will be planted for every single product sold, without any additional effort for the customer – for his support, he will receive a personal tree-certificate, which will ensure the planting of the tree. The actual planting is then realised by our partner organisation, the renowned non-profit company OneTreePlanted. The simple "NIKIN-Tree" is symbolic of this and decorates each of our products. But it is not only the tree planting alone. Founded in 2016, the company is now certified by GOTS (Global Organic Textile Standard) and produces almost exclusively in Europe, eliminating many emissions caused by transport. The products contain a large proportion of organic cotton, and more and more reusable materials such as cotton fibres gained from recycled jeans or fibres from recycled polyester which are being used. A more sustainable life and the opportunity to give something back to nature, to simplify it and make it accessible to everyone – this is exactly the motivation of NIKIN. We show transparency, are honest with ourselves and admit that we are not perfect yet – but that we are moving in the right direction.
Sustainable and fair products, with often inflated prices, should no longer be considered a luxury good for a few, but should become the general standard for normal consumers – and at prices that everybody can afford. In the process, the use of materials that are harmful to nature and health is to be avoided and transport distances shortened. This sounds like a utopia, because a single tree doesn't do much, but a whole forest can grow out of this single tree. Precautions must be taken to protect our environment, because just as one shouts into the forest, so it sounds back.