The long road in the right direction - NIKIN EU

The long road in the right direction

Of course I'm interested in the future. After all, I want to spend the rest of my life in it." - Mark Twain

I would like to begin by mentioning a quote that is as relevant and important today as it was when it was said, if not more so. The future. A complex concept that makes people argue. What will the future bring...

"Of course I'm interested in the future. After all, I want to spend the rest of my life in it." - Mark Twain

I would like to begin by mentioning a quote that is as relevant and important today as it was when it was said, if not more so. The future. A complex concept that makes people argue. What does the future hold, what will be tomorrow, in a year, in a hundred years? Nobody knows. But everyone has their assumptions and plans. So do we, a young company from the beautiful Seetal. 

It all started about a year ago. Two friends who wanted to create something new, invent something that did not yet exist. The interplay of economic knowledge on the one hand and artistic flair on the other led to the birth of the idea of the "NIKIN" brand and finally the first product, the "Treeanie". Two simple people, hardly any financial resources, a golden idea. A Treeanie is basically nothing more than a winter hat, but it has a unique side effect. For each Treeanie, a tree is planted in selected places around the world.

The first question was: how and where should these treeanies be produced? A small company, without much capital or investors. After long and elaborate research, the two founders finally decided on a comparatively fair and yet financially viable production in Asia - with the clear goal of moving production closer to home as soon as possible. With initially "only" twenty copies per colour of the three colours on offer, they were completely overrun. The shelves were completely emptied within a very short time.

The project likes it and is up and running. Soon it was clear that this onslaught could no longer be handled by the two of them alone. As a result of the increasing interest, other helpers were brought on board. NIKIN gained national popularity last year, was able to launch more products and, thanks to this upswing, has been able to proudly call itself a limited liability company since the beginning of 2018.

NIKIN has grown and is growing next, but the goals have remained the same: innovative products made from fair production, sustainable materials and accessible to everyone. In the meantime, the necessary financial resources are also available to achieve all these goals. The production, which was initially mostly based in Asia, is increasingly being moved closer to home. The new Treeanies are currently being produced in Poland and the new TreeHoodies in Turkey. In the future, NIKIN wants to move away from the traditional material polyacrylic, which is used to make the Treeanies, and focus more on sustainable materials. We have dozens of alternative options, such as yarn made from recycled jeans or polyester produced from collected marine waste.

NIKIN is excited about what the future holds - we don't know yet. What is certain is that we want to grow next and make the best of our opportunities and carry our message further.

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