Discount wars and mass consumption - that's how we know Black Friday. But where does Black Friday actually come from? And why is NIKIN doing the exact opposite next weekend?
Black Friday, the day or even the weekend when discounts and rebates abound. But how did it come about? Basically, Black Friday is the Friday after Thanksgiving. Thanksgiving, in turn, is the American version of the harvest festival. Originally, people thanked nature for its bounty. And how did this love of nature lead to a love of consumerism?
Why is it called Black Friday?
Why the Friday after Thanksgiving (traditionally a Thursday) is called Black Friday is unclear. There are various theories. Some speculate that the large crowds of shoppers look like a black mass from afar or that the day helps retailers to get out of the red and into the black as the year draws to a close. Either way, Black Friday in the USA marks the start of an extended weekend and the Christmas shopping season.
How did Black Friday come to Europe?
Black Friday, or at least discount offers on this day, was already widespread in the USA and England in the 1960s . In the last decade, these sales have become more and more popular and have also reached other European countries. In Switzerland, Black Friday has become more and more popularsince 2014 and the day is now a fixed part of the annual shopping calendar. But this also has disadvantages.
The disadvantage of Black Friday
According to utopia.de , the products are not cheaper at all, but in some cases even more expensive. In addition, the goods in the sales are not always products that could not be sold, but in some cases new goods especially for Black Friday. Furthermore, more consumption always means more consumption of resources and this can certainly harm the environment. That's why NIKIN has been speaking out against more discounts and for more love for nature all month with the Green November . On Black Friday itself, we are also celebrating Green Friday instead. On this day up to and including Monday, we are not offering any sales, but we are planting two trees per product instead of one. Because: Green is the new Black!
