Posted on April 22 2021
22 April is International Earth Day. This day aims to draw attention to the infinite wonderful facets of our Earth and to show it the appreciation it deserves.
In times of global crisis, we are once again reminded that we are all human beings and can only manage such a crisis together. We are all in the same boat and can only pull ourselves to the saving shore with cooperation, solidarity and mutual indulgence. But Corona is not the only challenge our generation has to face – the global climate change, the sustainable use of resources and the preservation and protection of vital natural environments are tasks we can only face and master together. On 22 April, International Earth Day, more than 175 countries worldwide want to strengthen appreciation for the diverse natural environments of our planet and draw attention to the problems.
Origin of the International Earth Day
Earth Day has been held for over 50 years. The name and the concept were first proposed in 1969 at a UNESCO conference in San Francisco. The founder was John McConnell, a US peace and environmental activist. The first Earth Day was to be celebrated on 21 March 1970, the first day of spring in the northern hemisphere. This day was later manifested by the UN as a global day of action. Earth Day then merged with an annual environmental action day on 22 April, which drew particular attention to the problems of consumerism. Since 1970, environmental actions have thus always taken place on 22 April. On the first Earth Day in 1970, around 20 million people took part in these actions, at that time only in the USA and today around the globe.
What does Earth Day want and what can you do?
On the International Earth Day, actions take place all over the world to support climate, science and education, people and communities, conservation and restoration, as well as fighting against plastic and pollution. Earth Day also aims to motivate each individual to rethink their personal consumption habits and make them more sustainable in the future. If everyone reduces their own ecological footprint, so much has already been done. You can find more information about the International Earth Day here.
How big is your ecological footprint and what can you do to reduce it? Find out with this test.
We act in the spirit of Earth Day
As a sustainable clothing and lifestyle brand, we encourage you to look for sustainable materials and production when buying clothes and accessories, and not to be blinded by the cheap offers of environmentally damaging fast fashion.
We stand for fair and sustainable materials and production of our products. The vast majority of our products are manufactured in Europe, which prevents long and environmentally damaging transport routes. Wherever possible, we use sustainable alternatives to conventional materials, as evidenced by various sustainability certifications, which we also publish transparently. We use tree-free paper (made from waste from the sugar cane industry) in our everyday life and proper recycling is also a particularly high priority for us.