Sustainability has become a great need - no matter in which areas of life. The big problem is that although people would like to live more sustainably, this is only financially viable for a few. But that doesn't have to be the case - we offer an alternative.
Sustainability has become a great need - no matter in which areas of life. The big problem is that although people would like to live more sustainably, this is only financially viable for a few. But that doesn't have to be the case - we offer an alternative.
One of the first definitions of sustainability is found in Carl Carlowitz's work "Sylvicultura oeconomica", which deals with forestry. According to this, only as much should be cut down in a forest as can regenerate naturally within a certain period of time. Thus, great importance has always been attached to a respectful treatment of our environment. However, the fact that global deforestation points to a somewhat different interpretation of this former definition is anticipated in this article. So let's stick to sustainability! This can be implemented in many ways in everyday life. For one thing, you can do without PET bottles and choose a stainless steel bottle as an alternative. Or you can start with your diet and follow the motto "regional instead of global" and choose seasonal and regional products that have not been transported long (or at all). Because of the possibility of shopping over the internet, we should become even more aware of how sustainable individual shopping actually is. With a quick click, we are usually not aware that our purchase decision has an influence on the production, transport and trade of goods.
So instead of hunting for the cheapest possible edibles or marked-down clothes, sustainability should be the focus here too. Fortunately, sustainability is no longer a foreign word for many clothing brands. Already in Switzerland we find some examples that show that sustainable shopping is definitely possible and recommendable. However, there is one tiny problem with sustainably produced clothes: the price! Since younger people in particular are well acquainted with online shopping and are interested in NIKIN, we also target them. In our opinion, everyone can be sustainable without having to spend a lot of money.
With our concept, we want to give everyone the chance to do something good for a small cost. Nevertheless, we at NIKIN are aware that we are not yet as sustainable as we would like to be. But in order to be able to offer products that are 100% sustainable, we need capital and, above all, time! NIKIN was founded only two and a half years ago - with a starting budget of just CHF 5000. Since then, we have been doing everything we can to move in an ecological direction and are constantly on the lookout for new and more sustainable materials for our products, such as the "reTreeanie" made from recycled jeans.
As already mentioned, there are other brands besides NIKIN that offer sustainable clothing. We think that's great! But what about the price? Of course, the price is higher for such brands than for us, because they are a bit ahead of our goal of offering sustainable products (which also brings us some criticism). The only disadvantage with these brands is that not everyone can afford their product. So what is the point of sustainability if not everyone can participate?
We at NIKIN therefore focus on sensible sustainability. Although our products are not (yet) 100% sustainable, they are priced so affordably that everyone can do their part and at least go some way towards meeting Carlowitz's definition by planting a tree by making a small contribution.
