Unbelievable, but true: NIKIN has planted a whole million trees together with the community. Since it was founded in 2016, the Lenzburg-based company has planted one tree for every product sold. And now, four and a half years later, it can proudly look back on a whole million trees - tree by tree.
Unbelievable, but true: NIKIN has planted a whole million trees together with the community. Since it was founded in 2016, the Lenzburg-based company has planted one tree for every product sold. And now, four and a half years later, it can proudly look back on a whole million trees - tree by tree.
What started as a beer idea has now become a whole million trees planted. When the two NIKIN founders Robin Gnehm and Nicholas Hänny met at McArthurs Pub in Lenzburg in 2016, neither of them would have thought that their idea would make the world so much greener - or to be more precise: a whole million trees greener.
Proud and grateful NIKIN family
On April 2, 2020, NIKIN celebrated its 500,000th tree. Just a few months later, the number of trees planted doubled. "One million trees, we have to let that settle first. It's so incredible that we can't quite believe it ourselves," says Nicholas Hänny, co-founder and CEO. "We would like to thank everyone who has made this possible: Employees, friends, family, customers and clients. Something like this is only possible with the right people at your side," adds Robin Gnehm, Co-Founder and CPO.
The importance of planting trees
Why does NIKIN actually plant trees? Because it is extremely important for nature! We learn it in elementary school: trees clean the air. They store carbon dioxide and release oxygen, which is vital for us. They also act as drinking water reservoirs. But that's not all: they are also an important element when it comes to preventing events such as avalanches, floods, landslides and the like. Trees also increase biodiversity and are the habitat of many animal species. But people are also dependent on trees: They create jobs, provide food and are a popular place for recreation.
Tree by tree - The million is just the beginning
NIKIN is very, very proud to have had such an enormous impact on nature in such a short time. However, this is just the beginning. Tree by tree will continue to contribute to global reforestation in the future. After all, 46% of the world's forests have already been destroyed. Every second, an area of forest the size of a soccer pitch disappears. However, around 80% of all creatures that live on land depend on forests. And 1.6 billion people earn their living from trees.
Our planting partner One Tree Planted
Since its foundation, NIKIN has been able to count on its reliable partner One Tree Planted. This non-profit organization plants trees on behalf of NIKIN as part of major campaigns. One Tree Planted was founded in 2015, shortly before NIKIN. NIKIN regularly exchanges information with One Tree Planted and the founders of both companies have already visited each other several times. One Tree Planted planted a total of 4 million trees in 2019.
A product as a reminder
We cannot adequately express our joy, pride and gratitude in words, videos or a product. But to commemorate this great milestone in NIKIN's history, we would like to launch a very special product: We have decided to produce a special edition of the TreeShopper. This TreeShopper should always remind us and our customers that every tree makes a difference - tree by tree.
