Unbelievable, but true: NIKIN has planted a whole million trees together with the community. Since its founding in 2016, the Lenzburg-based company has planted one tree for every product sold. And now, four and a half years later, it can proudly look back on a whole million trees - tree by tree.
Unbelievable, but true: NIKIN has planted a whole million trees together with the community. Since its founding in 2016, the Lenzburg-based company has planted one tree for every product sold. And now, four and a half years later, it can proudly look back on a whole million trees - tree by tree.
What started as a beer idea has now become a whole million trees planted. When the two NIKIN founders Robin Gnehm and Nicholas Hänny met in McArthurs Pub in Lenzburg in 2016, neither of them would have thought that they would make the world so much greener with their idea - or more precisely: greener by a whole million trees.
Proud and grateful NIKIN family
On 2 April 2020, NIKIN celebrated the 500,000th tree. Only a few months later, the number of planted trees doubled. "One million trees, we first have to have that set. That's such an incredible amount that we can't quite believe it ourselves," says Nicholas Hänny, co-founder and CEO. "We would like to thank everyone who made this possible: Employees, friends, family, customers. Something like this is only possible with the right people by your side," adds Robin Gnehm, Co-Founder and CPO.
The importance of tree planting
Why does NIKIN actually plant trees? Because it is enormously important for nature! We already learn it in elementary school: Trees clean the air. They store carbon dioxide and release oxygen, which is vital for us. They also act as drinking water reservoirs. But that's not all: they are also an important element when it comes to preventing events such as avalanches, floods, landslides and the like. In addition, trees increase biodiversity and are the habitat of many animal species. But people also depend on trees: They create jobs, provide food, and are a popular place for recreation.
Tree by tree - the million is just the beginning
NIKIN is very, very proud to have had such an enormous impact on nature in this short time. However, this is just the beginning. Tree by tree will continue to contribute to global reforestation in the future. After all, 46% of the world's forests have already been destroyed. Every second, an area of forest the size of a soccer field disappears. However, about 80% of all living creatures that live on the land depend on forests. And 1.6 billion people earn their living from trees.
Our planting partner One Tree Planted
Since its inception, NIKIN has been able to count on its reliable partner One Tree Planted. This non-profit organization plants the trees on behalf of NIKIN within large campaigns. One Tree Planted was founded in 2015, shortly before NIKIN. NIKIN regularly exchanges ideas with One Tree Planted and the founders of both companies have visited each other several times. One Tree Planted has planted a total of 4 million trees in 2019.
A product as a souvenir
We cannot sufficiently express our joy, pride and gratitude in words, videos or in a product. But to commemorate this great milestone in NIKIN history, we would like to launch a very special product: We have decided to produce a Special Edition of the TreeShopper. This TreeShopper will always remind us and our clientele that every tree makes a difference - tree by tree.
