For us, sustainability does not end at the tree planting. So that we can describe ourselves as a sustainable label that wants to be a role model for many other companies, we are committed to ensuring that our products last as long as possible. At the same time, we are committed to using recycled and environmentally friendly materials.
Organic cotton is produced according to the guidelines of organic farming. In contrast to conventional cotton cultivation, the use of chemical pesticides and fertilizers is prohibited. Organic cotton is grown alternately with other plant species. These different crop rotations contribute to maintaining natural soil fertility. This also reduces the susceptibility to plant diseases and pests. The simultaneous sowing of other plants also avoids the unnecessary use of splashes. In East Africa, for example, sunflowers are planted around the cotton fields, attracting one of the most important pests of cotton. Instead of artificial fertilizers, the farmers use liquid manure and compost. This increases the humus content of the soil, which can store more water and CO2. It also reduces the susceptibility to erosion.
We make sure that the organic cotton used is grown as close as possible to the textile industry – our Turkish textiles are made exclusively of Turkish organic cotton. The production is also GOTS certified.
Bamboo is one of the most stable materials that grows naturally. In addition, it is particularly sustainable, as the plant has an enormously fast growth. Currently we buy the bamboo materials from Asia because the bamboo grows locally and wild.
If we have to switch to other materials for quality reasons, we have set ourselves the goal of using at least recycled materials. Polyester is not exactly known for its sustainability. However, polyester is still one of the most durable materials in the textile industry. However, the durability/longevity of a cotton-polyester blend is sustainable again when its life cycle assessment is 5-10 years. By using recycled polyester, we can ensure that our products remain of our quality for longer.
The same applies to acrylic, which is used for the production of our Treeanies. Acrylic is not sustainable, but especially durable. The lifespan of a hat made exclusively of organic cotton is not nearly the same as that of a hat with acrylic components. In addition, the synthetic material gives the caps the necessary elasticity.
Piñatex is a leather alternative made from the remains of pineapple. The raw material is a by-product of the pineapple harvest. The use of pineapple leaf fibers, an agricultural waste product, provides the opportunity to build a scalable commercial industry for the development of agricultural communities with minimal environmental impact.
Only stainless steel is used for our drinking bottles. Stainless steel is sustainable because it is very stable and can be used again and again over a longer period of time.
It would make little sense if we planted a tree but at the same time cut down a tree for our tree certificate. Our certificates are a by-product of the sugar cane industry.
Now the question is why we send a certificate at all. On the one hand, with the certificate we want to give our customers a personal understanding of the importance of planting trees. On the other hand, we also want to inspire them that there are also more sustainable variants of paper.
Nevertheless, we are committed to a paper-free working day. Among other things, we send invoices and other messages exclusively by e-mail and can therefore do without paper as far as possible.