Yes, you read that right - this year NIKIN is actually offering a 25% discount on Black Friday for the first time! But there is a small difference to the other Black Friday discounts offered this weekend. After all, we've never joined the conventional deals before - our deal has a twist...
Sure, the title sounds tempting, but we'll make it clear right from the start: Of course, there will be no Black Friday discount from NIKIN this year or in the coming years. Instead, we are sticking to our guns and taking a stand against Black Friday and the resulting consumer frenzy. Our goal remains to protect the environment in everything we do and to constantly look for alternative ways to produce fashion more sustainably. So why are we still talking about a 25% discount?
At NIKIN we are consistent, because we have never had and never will have Black Friday discounts.
"Circular Cashback" - sustainability and reward combined
The 25% discount is available at NIKIN - but only in five years' time and only as part of our "Circular Cashback" program. This is our way of making fashion sustainable in the long term and at the same time rewarding all those who look after their clothes and return them to us at the end of their life. How does the "Circular Cashback" program work?
It's simple: as soon as your worn, circular TreeShirt or TreeHoodie has had its day, you can send it back to us and we will pay you cash for it. You can get up to 10 francs back for the material of a TreeShirt. But that's not all - we also reward you for how well the product has been cared for and how long it has been worn. For every full year the TreeShirt has been worn, you'll receive an extra 2 francs, up to a total of 10 francs over five years - that's 25% cashback on the original retail price. This means that we pay up to 20 francs for a TreeShirt. With the TreeHoodie, it's even up to 35 francs - 20 francs of which is for the material and up to 15 francs for wearing it for a long time.
In this way, our garments remain in circulation and do not end up in landfill, but are recycled and reused - an important step towards a circular economy. For us at NIKIN, this is a reason to be proud, because it extends the life of our products and conserves nature's resources.
With the "Circular Cashback" program, we reward both our customers and nature.
NIKIN and Black Friday: From Green Friday to circular cashback
We are proud that we have remained true to ourselves since NIKIN was founded eight years ago and have not jumped on the Black Friday bandwagon . Every year, we have clearly decided against Black Friday and instead always offered an alternative that focused on nature. For example, we have long celebrated Green Friday and doubled our ecological impact by planting two trees per order instead of one. But we knew we could do even more! With the "Circular Cashback" program, we are now taking the next step and focusing not only on reforestation, but also on conscious consumption and recycling.
Tips for conscious consumption on Black Friday
We know ourselves that offers of over 70% off and cheap prices can be tempting. However, many of the supposed bargains are misleading, as the prices are often not really lower, and many products are manufactured especially for this special offer day instead of simply selling remaining stock. If, like us, you would like to opt for more conscious consumption - especially on Black Friday - we have a few tips for you. Incidentally, these are not only useful for Black Friday, but also on all other days of the year:
- Check your purchase decisions: Before buying, ask yourself whether you really need the product and how often you will use it on a day-to-day basis. If it will only be used a few times, sharing or borrowing could be better alternatives.
- Quality before quantity: Make sure you buy high-quality, durable products that will give you long-term pleasure. A one-off investment, although higher, often pays off more than constantly spending money on new purchases or repairs.
- Support sustainable brands: Opt for companies that pursue environmentally friendly and social values instead of fast fashion giants. Brands that sell clothes very cheaply often cut back in other areas - often the victims are nature through the use of environmentally harmful raw materials and people who are not paid fairly.
- Compare prices and don't be fooled: Black Friday promises big discounts that are often not as cheap as they seem. A price comparison weeks or months in advance helps you to recognize the real value and price of products that are often artificially increased on Black Friday.
- Set yourself a budget: Define a maximum amount you want to spend in advance to avoid going on a spending spree. Wish lists that you maintain throughout the year make sense to avoid spending unnecessary amounts of money in one weekend.
Even if the 25% discount promotion does not turn out to be a classic Black Friday offer, we cordially invite you to support our "Circular Cashback" program. It is a significant step towards a circular future. And the introduction of the Circular Cashback program is just the beginning: we have set ourselves the goal of making all our products 100% circular by 2030. Our mission is clear: we want to create clothing that does no harm to nature. We see the circular economy as the key to achieving this.
