Our new NIKIN Ambassadors stand for more than just adventure. They live our values and inspire with their commitment to nature and sustainability. We look forward to Sam Weber to introduce. As a doctor and content creator, he pays attention and mindfulness to both nature and the body.
"NIKIN was closely linked to the start of my photography career from the very beginning"
Sam Weber(@samrogue) is a doctor, content creator and nature lover all rolled into one. He currently lives in Zurich, but originally comes from Zofingen in the canton of Aargau. He carries the pride of his origins not only in his heart, but also on his feet - but more on that later. Sam brings with him a mixture of closeness to nature, sustainability awareness and creativity, which he likes to combine in his everyday life.
From photography to fashion philosophy
For Sam, NIKIN is more than just a brand: "NIKIN was closely linked to the start of my photography career from the very beginning," he explains. The camera was new back then, as was the idea of sustainable fashion. NIKIN has accompanied him ever since, and vice versa today. What's special about Sam is that he enjoys being outdoors, gets plenty of exercise and is actively committed to a better future. As a doctor, he knows the health effects of environmental pollution. And as a content creator, he wants to share his thoughts on this with his community and inspire them to be more mindful of themselves and nature.
The rain jacket as the perfect companion
When asked which NIKIN product is his favorite, Sam has a clear answer: "The Sympatex rain jacket. Many outdoor jackets are coated with chemical substances that can harm both the environment and your health." For someone like Sam, who cares about nature as much as his body, it was a real highlight to find a jacket that is not only functional, but also fairly produced - without any harmful substances.
"Even if my everyday life is now very urban, my love of white (NIKIN) socks remains as an Aargauer."
Sustainability also plays a central role in Sam's life outside of clothing. He lives a vegetarian, mostly vegan lifestyle, drives an electric car and is conscious of his consumption. It is particularly important to him to set a good example, especially because traveling and a sustainable lifestyle are not always easy to combine. All the more reason for him to show that it is still possible to travel mindfully and responsibly.
Connected with nature and the community
For Sam, being close to nature is not only part of his lifestyle, but also a balance to everyday life. Just like his connection to the community - be it the local one in Zurich, his roots in Aargau or the digital one on social media. And even if his everyday life is now very urban, his love of white socks remains. He particularly likes to wear the striped College TreeSocks - a small homage to his origins, humor and attitude.
We are delighted to welcome Sam to the NIKIN family. With his mix of conscious living, medical know-how and creative energy, he inspires not only us but also many others to think, live and act more sustainably.
