100% cashback. 0% waste.

To the first circular beanie in Switzerland

While everyone is lowering prices, we are increasing value.


Black Friday is all about discounts, consumption and even more waste. But we want to set an example against this: With Circular Friday, we are investing in products that conserve resources, close loops and create a new kind of value.

Together with NOOSA®, we are launching fully circular products that contribute to our big goal: we want to make our range 100% circular by 2030. Because what really counts stays in the cycle - not in waste.

The 1st circular beanie in Switzerland - with 100% cashback 

The Treeanie Circular is the next step in our Journey to Circularity: a beanie that is made from 100% bio-based NOOSA® fiber and can be recycled as often as you like thanks to the company's proprietary NOOCYCLE® technology - without any loss of quality.

Only on Circular Friday weekend (28.11. - 1.12.2025) will you receive the full purchase price of the Treeanie Circular back after 5 years. Not 25%, not 50%, but 100% cashback! Simply return your worn beanie to us and we will recycle it completely - a statement against the throwaway mentality and for real added value.

NOOSA® - the fiber that stays in circulation

NOOSA® is a bio-based fiber developed by an innovative Belgian start-up. It consists of polylactide (PLA), a material obtained from corn starch. This is not produced from scratch but already exists as a residual material from sugar production. The fiber is therefore made from a renewable raw material and reduces waste at the same time.

The special thing about NOOSA® is that it is completely recyclable. The fibers in your Treeanie can be 100% dissolved (except for the label) and then reprocessed into new fibers. So there is no waste - just the opportunity to create something new again.